Busseys
Busseys is a family-owned retailer group based in Norfolk that has been operating for more than 100 years. The business represents the Ford, BYD, INEOS, and Peugeot brands and sells new and used cars, vans, alongside servicing and parts. Busseys, led by CEO Paul Bussey, has worked closely with Keyloop for around 20 years. Throughout this partnership, they have developed a strong and collaborative working relationship, leading to the seamless integration of innovative solutions that drive efficiency and success.
I would strongly recommend that any business owner in the franchise world to invest in the DMS that can give you the best outcomes for your staff, customers and profitability. With Keyloop you are getting the best product with the best development teams in the background. They are getting ahead of the curve in terms of future development and definitely the partner to be with.
Paul Bussey, CEO, Busseys
Busseys' Story
Challenge
Busseys were focused on eliminating manual processes across the business, and needed a partner who could provide comprehensive solutions across all areas of their operations to ensure seamless integration and long-term scalability. They also wanted to work collaboratively with a partner who they could support on future product development, ensuring their evolving needs were met with innovative solutions.
Solution
Paul Bussey began working with Keyloop closely after joining various panels and groups to help shape future developments. As a pilot for the Drive DMS, Busseys played a crucial role in testing and refining the system, providing valuable feedback on its functionality and performance.
This collaborative partnership allows Busseys to offer insights into existing solutions while working closely with Keyloop to ensure that new innovations align with their evolving needs. Regular communication and ongoing engagement between Busseys and Keyloop helps ensure that the solutions developed not only address current challenges but also support long-term business goals.
Impact
Drive DMS has provided valuable insights that have helped Busseys improve efficiencies in key areas of the business, including accounting, sales, admin, sales reporting, and aftersales. As a result, Busseys has enhanced its operations and is able to offer a seamless customer experience.
The most recent Keyloop solution introduced by Busseys was Service Hub. After identifying an issue around the lack of communication between the service desk and workshop, Busseys worked with Keyloop to pilot and implement the new aftersales solution. Since its introduction, the business has experienced big improvements in efficiency and customer satisfaction and one of the immediate benefits has been the significant time savings for the service desk.
The partnership with Keyloop is built on a foundation of trust, with both parties working together to enhance solutions. This collaboration not only benefits Busseys, but also the wider dealer network. If Paul or the team have a requirement, they know that Keyloop will listen, consider, and deliver the solution. This strong partnership has been key to driving success across the business.
It's a true partnership where both parties listen to each other. We enhance the product - not just for the sake of Busseys - but also for the dealer network too. I would highly recommend Keyloop.
Stuart Kirby, Group Marketing and Systems Manager, Busseys