Car360
Car360 is an EV used car specialist based in the UK and founded in 2021 with a mission to make electric vehicles accessible to everyone. The business introduced Drive DMS - alongside several other solutions from Keyloop - in 2022, to help it continue to build on its reputation for reliability and customer satisfaction, and to scale operations.
When we introduced Keyloop Leads and enquiryMAX into the business, we saw nearly a 10% increase in conversion. When you factor in the cost of acquisition - in terms of driving that customer to our website – that increase is a superb return on investment and something we’re absolutely delighted with.
James Buxton, Chief Commercial Officer, Car360
Car360's Story
Challenge
Prior to working with Keyloop, Car 360 faced challenges with visibility and needed a comprehensive overview of the business. Additionally, it lacked detailed, day-to-day insights, particularly regarding its financial performance. With Car360 experiencing growth in the market, James Buxton, Chief Commercial Officer, and his team identified the need to introduce integrated solutions that would help streamline operations, meet consumer expectations, and drive success.
Solution
Car360 initially worked with Keyloop to implement the Drive DMS, and soon complemented this by introducing Leads, enquiryMAX, Sales Docs, and Service Hub. James and the team wanted one supplier that could seamlessly connect enquiry handling, stock management, vehicle preparation, and the entire sales and invoicing process.
By implementing Keyloop’s suite of solutions, Car360 was confident it would enhance operational efficiency, improve customer experience with digitised processes, and streamline workflows, leading to increased productivity and profitability.
Impact
The introduction of Keyloop’s solutions has massively improved visibility for Car360 from both a financial and customer perspective. This enables better financial planning and decision-making for the business. With access to accurate customer data, Car360 can offer a personalised experience, leading to enhanced satisfaction and helping foster loyalty.
Working with Keyloop is also helping Car360 shift to an Experience-First way of doing business, with the ability to offer customers a seamless journey from the first interaction. The introduction of Keyloop Leads and enquiryMAX helps Car360 increase conversions, which is having a significant impact on profitability.
The improvements that James and the team at Car360 have experienced since working with Keyloop have been transformational. Looking ahead, Car360 will continue to build on the strategic partnership and relationship it has developed with Keyloop to grow the success in its operations.
Working with Keyloop has provided us with a 360-degree view of the customer and their journey. It enables us to track what each of our sales execs are doing, taking out a lot of the complexities out of the sales managers role, and it’s really helped with the efficiency of dealing with each of the leads.
Helaina O’Brien, Sales Manager, Car360