Fifth Avenue Volkswagen
Fifth Avenue Volkswagen has earned its reputation as the number one Volkswagen dealership in the Calgary area by offering a range of high-quality vehicles and a great service. Specialising in new and used cars, trucks and SUVs, the business is committed to creating a seamless car-buying and owning experience for every customer.
We’ve seen a 27% increasing in our lead traffic, which translated into a 26% new car sales growth and 13% on pre-owned. That also translated into a 43% increase in profitability on new cars and a 21% increase in profitability on pre-owned cars. It’s great to see that the integrations have seen increases across the board and improved the business overall.
Tyler Doherty, Sales Manager, Fifth Avenue Volkswagen
Fifth Avenue Volkswagen's Story
Challenge
In 2021, Fifth Avenue expanded its operations when it acquired a Volkswagen dealership in Calgary. Ryan Slaney - who had been running the business’ Toyota site - was appointed as General Manager of Fifth Avenue Volkswagen. Having previously worked with Keyloop’s solutions, Ryan identified an immediate opportunity to enhance operations, streamline processes, drive efficiency, and improve customer experience from day one.
Solution
Ryan and the team at Fifth Avenue Volkswagen soon implemented a suite of Keyloop solutions, including Leads, Video, Chat, and Text. The high utilisation of these tools across the Sales, Service and Parts departments would help the business hit its KPI targets and set it up for future success.
Impact
Since the introduction of Keyloop’s solutions, Fifth Avenue Volkswagen is benefiting from performance improvements across the business. Lead traffic has jumped by 27%, resulting in a 26% growth in new car sales and 13% rise in pre-owned sales. These increases have translated into a 43% improvement in profitability on new cars and a 21% uplift on used cars.
The dashboards have significantly enhanced the team's ability to monitor and evaluate performance in real time. By tracking both new and used car leads, the team can identify areas for improvement and potential growth opportunities.
Additionally, the dashboards provide valuable insights into how the sales team handles leads, enabling constructive feedback on response quality and response times. This data-driven approach helps Fifth Avenue Volkswagen effectively manage leads coming into the business and helps improve overall performance.
One thing for sure is that I’d highly recommend other dealers work with Keyloop and add it to their repertoires.
Ryan Slaney, GM, Fifth Avenue Volkswagen