Why adaptability is key in a rapidly evolving landscape
The evolution of our industry continues at a rapid pace. Automotive businesses must remain malleable. Those that fail to adapt to the increasing demands of the consumer, and the challenges of the today’s marketplace risk falling behind the curve.
-
Delivery Method
In-person
-
Event Duration
1 Day
-
Customer Type
Manufacturers, Partners, Retailers
We recently welcomed automotive manufacturers, retailers, and partners across the UK, coming together for Keyloop’s Experience-First event in Birmingham.
The day-long event featured insightful presentations and collaborative discussions on current market trends and the industry’s future, highlighting how we should be leaning on comprehensive, joined-up technology to drive a much richer journey for the car buyer. Keyloop’s Chief Revenue Officer, James Fernandez says:
“Whilst (the UK) is a mature market, it is still one going through rapid transformation. The key takeaway from today was the drive towards simplicity and I think the investment we are making in our platform drive that simplicity throughout the customer journey.”
The spirit of collaboration lies at the heart of every Experience-First event, and this one was no exception. With speakers and attendees sharing generously, everyone left with valuable insights. Sarah Brettle, Director, Ford Motor Company, says:
“Today’s event has been really fantastic. What I’ve particularly enjoyed is the mixture of different people from different backgrounds in the room, hearing different perspectives from people, and one thing I found particularly enriching was the joint need and want to collaborate together to really move forward in the industry.”
Focusing on Keyloop’s Experience-First approach, the event aimed to prepare industry players for the exciting changes we’re witnessing in automotive. Industry thought-leaders explored how consumer demands have evolved in line with an increasingly digital environment, emphasising how businesses of all types will have to shift up a gear to foster growth and loyalty in this new era.
Key takeways
Ushering in a new agile, digital era in automotive
One key highlight of the day was hearing from guest speaker Guadalupe Riccombeni, Digital Automotive Lead at Deloitte. Guadalupe shared the latest insights around the importance of adapting to a changing environment and embracing digital tools to support the uptick in consumer confidence.
She also delved into key UK trends such as electrification, new ownership models, and data as a service.
Leading with Experience-First
James Fernandez, Keyloop’s Chief Revenue Officer spoke alongside Tim Smith, ATG’s Chief Executive Officer about how customer centricity will be at the core of the new automotive landscape. The session highlighted the importance of enabling a connected ecosystem of automotive retail technology.
Embracing the power of your automotive platform
Shifting to Experience-First requires retailers to adopt a new paradigm, switching from a function-out way of doing business to an experience-in approach.
Retailers now operate more than just dealerships; they run experience centres. They’re no longer managing a space constrained by four walls but an ecosystem that blends physical and digital touchpoints.
Driving success in the new era
We were delighted to share details about our recent acquisition of ATG with our partners and customers at the event. The acquisition will help our customers serve their customers better by adding critical capabilities to Keyloop’s solution portfolio, thereby further enhancing the customer experience.
Event highlights include:
Adaptability and profitability go hand-in-hand
As the industry still consolidates and navigates post-pandemic changes, focusing on building omnichannel retail experiences, leveraging consumer data, and adapting processes and tactics according to customer behaviour is essential.
Adopting Experience-First could change the game
There needs to be a seismic shift towards an Experience-First approach in automotive retail. Consumers now expect convenience, responsiveness, and seamless interactions like never before.
Embracing innovations will impact your bottom line
With innovations set to continue to shape the future of automotive retail, embracing innovations and leaning into these changes will become crucial as businesses seek to move the needle on their bottom line.