Automotive Trends and Transformation in Africa: An Experience-First Industry Event
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Delivery Method
In-person
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Event Duration
1 Day
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Customer Type
Manufacturers, Partners, Retailers
The power of collaboration
Automotive manufacturers, retailers, and partners across South Africa recently came together for Keyloop’s Experience-First event in Sandton, Johannesburg. The day-long event featured insightful presentations and collaborative discussions on current market trends and the industry’s future.
“Our key objective at this Experience-First event was to and direction as an organisation,” explained Monzer Tohme, Keyloop’s Managing Director for the Middle East and Africa. “And most importantly to network with customers and listen to their feedback.”
The spirit of collaboration lies at the heart of every Experience-First event, and this one was no exception. With speakers and attendees sharing generously, everyone left with valuable insights. Carel Volschenk, CEO of CFAO Mobility, praised the event, saying:
I’m walking away from today feeling very comfortable that we’re strategically aligned by far the best people, and I definitely feel that I’ve got the right partner to support my vision and strategy going forward.
Centred around Keyloop’s Experience-First ethos, the event aimed to help industry players understand the lay of the land so they can future-ready their businesses. Experts discussed changing consumer needs brought about by digitisation and other trends. They emphasised the paradigm shift needed to meet those needs and highlighted the critical role of a connected retail technology ecosystem in driving growth and loyalty in this new era.
Event highlights
Reflections on the region, predictions for the future
A key highlight of the day was guest speaker Paul-Roux De Kock, Chief Analytics Officer at Lightstone Auto. Paul-Roux shared the latest insights around the impact of affordability on the South African automotive landscape. He highlighted key regional trends such as increased urbanisation, new vehicle sales recovery post-Covid, and sales forecasts for the year ahead.
Leading with Experience-First
James Fernandez, Keyloop’s Chief Revenue Officer, spoke eloquently about how Experience-First reflects the new reality of automotive sales – a fundamental shift with customer experience at the forefront, enabled by a connected ecosystem of automotive retail technology.
He explained that the old world is quickly disappearing as waves of change disrupt the industry with profound and sudden impacts.
A new platform for a new paradigm
Shifting to Experience-First requires retailers to adopt a new paradigm, switching from a function-out way of doing business to an experience-in approach.
Retailers now operate more than just dealerships; they run experience centres. They’re no longer managing a space constrained by four walls but an ecosystem that blends physical and digital touchpoints.
Driving success in the new era
We were delighted to share details about our recent acquisition of ATG with our partners and customers at the event. The acquisition will help our customers serve their customers better by adding critical capabilities to Keyloop’s solution portfolio, thereby further enhancing the customer experience. solution
Event highlights
Keyloop vision and objectives
Discover our mission and vision and how we’re dedicated to transforming automotive retail.
Experience-First: what does it mean for you?
Dive into our brand theme and learn how it translates into practical benefits for your dealership’s success.
Insights into the automotive Industry
Get a glimpse into the future as we discuss the automotive landscape in 2024.
Engaging panel discussion
Don’t miss our dynamic panel discussion, where industry experts converge to share insights, strategies and trends.